Makeup is an important part
of every girl’s daily life. But sometimes, we overlook the stories behind the
manufacture of these makeup essentials.
The past years saw a rise in
awareness for cruelty-free makeup brands. Cruelty-free makeup means that the
makeup was not tested on animals or does not include ingredients made or
derived from animals.
Animals that underwent makeup
testing have suffered deformities in their bodies and experienced unnecessary
pains, which horrified consumers when they discovered the results. Because of
this, some cosmetics companies have started developing cruelty-free makeup
lines to respond to the call of consumers against animal testing. Thus, the term “cruelty-free” has been coined by
cosmetic companies that have stopped experimenting on animals.
One of
these companies is Ever
Bilena, one of the country's leading cosmetic brands, which has announced that
its makeup brands are cruelty-free. Ever Bilena makeup brands
include Hello Glow, Ever Organics, Careline, Blackwater, and Spotlight.
“For us at Ever Bilena,
creating beauty should not be at the expense of hurting animals. Animal
cruelty is something we do not believe in because it does not fit our mission
in the company," says Denice Sy-Munez, Ever Bilena's chief sales and
marketing officer. "Aside from providing them
affordable makeup brands using quality ingredients, we also want Filipinas to
enjoy beauty products that are not tainted with cruelty.”
When buying cruelty-free
makeup, consumers are not only expressing support for the brand but also
educating themselves on choosing the right products, the importance of animal
welfare, and knowing the stories that go behind in making the brand.
So, if you’re thinking of
investing in makeup, buy products that are not only affordable but put the
concern of animals in its mission like Ever Bilena.