GCash, the leading mobile wallet company
in the country, was recently honored at the recent Miss Earth ECO Awards 2021
for GForest, an environmental protection feature on the GCash app which allow
users to plant virtual, and in turn, actual trees, while encouraging them to
lessen their carbon footprint by using various safe digital services on the
app.
Miss Earth Foundation, in partnership
with the ECOSystem mobile application, staged the first Miss Earth ECO Awards
to acknowledge local government units and private sectors for best practices in
environmental protection, ecological conservation and sustainability.
“We are honored to have been recognized
by the Miss Earth Foundation for our initiatives in promoting environmental
protection. At GCash, we have a strong commitment to promote not just financial
inclusion for all, but environmental sustainability as well. This award will
further inspire us in our continuing journey to encourage GCash users to be
mindful of their carbon footprint and adopt sustainable practices such as
cashless transactions,” said Martha Sazon, GCash president and CEO.
With GForest, GCash users can plant a
virtual tree while GCash plants a real tree which can range from Molave, Narra
to Yakal and more, in designated areas nationwide like the Ipo Watershed, Ayala
Land Carbon Forest Alaminos, Luyang Watershed and Socsargen.
GForest users earn green energy points
by using the various cashless services of GCash, such as sending money, paying
bills, or buying load on the app – practices that lessen their carbon
footprint. They can also collect green energy every time they walk if they
enable GCash to access their health app or fitness tracker.
GCash has been actively involved in
promoting sustainability and ecological conservation in the Philippines since
2018. Some of the recent GForest initiatives include the tree-planting
partnership of GCash, Century Pacific Food and the non-government organization
HOPE to fund the planting of 1 million coconut trees in the provinces of South
Cotabato and Sarangani. This tree-planting initiative is expected to boost the
income of coconut farmers in Mindanao. Prior to this, GCash has also partnered
with the Ramon Aboitiz Foundation Inc. (RAFI) for reforestation initiatives in
the Visayas, particularly establishing native tree nurseries and tree
plantations in Cebu.
For more information,
visit https://www.gcash.com/gforest.